Nanyang Commercial Bank

the marketing strategy optimization of nanyang commercial bank qingdao branch is focused.

论文重点是南洋商业银行青岛分行营销策略优化研究。

nanyang commercial bank is a foreign bank, but has the background of the chinese-funded.

南洋商业银行身份为外商独资银行，实际为中资背景的外资银行。

nanyang commercial bank limited

南洋商业银行有限公司

the research is of great importance for nanyang commercial bank qingdao branch to further reform and optimize marketing strategy, and also provides a reference for nanyang commercial bank to improve marketing capability in entire china.

本文研究成果对南洋商业银行青岛分行进一步改革和优化自身营销策略具有一定的指导意义，也为该银行在中国市场不断提高营销能力和水平提供参考。